Production Guide Menu
Using Social Posts In Programs
How to Showcase Social Posts On-Air (Factual – Discovery Channel, Animal Planet, Science Channel)
The below links outline display requirements for creation of social containers or bumps to house social media posts or comments in a program Please note: It is important that any social posts highlighted on air are shown in their entirety with the original account’s avatar/profile picture. With direction and approval from Factual multiplatform team, production companies can reference social media posts as a verbal call-out on air, but they must use the person’s first name and last initial or account profile name. Under no circumstances should edited, abbreviated, or falsified social posts be placed in on screen graphics during a program or in promotion.
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